Campaigns for Electronic Cigarettes Borrow From Their Tobacco Counterparts The New York Times NZ: Vaping Campaign Launch Ahead of E Cig Ads Ban Vaping Post Why Youth Vape Smoking and Tobacco Use CDC FDA OKs first menthol e cigarettes, citing potential to help adult smokers There are many reasons youth might vape. The effects of nicotine, E cigarette marketing and advertising, the availability of appealing flavors, and social influences all play a role in why youth start and or 10 Strategies Big Tobacco and E Cigarette Companies Use to Target Kids American Lung Association